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Ricky
The Connector-Promoter
Never buys for himself. Refers 5 to 12 clinics into the demo funnel. Gets paid recurring every month for each one that stays active.
Dental Supply Rep PDA Chapter Officer Early-Adopter Dentist US Agency Contact
200–2,000
Dentists in direct rolodex
5–12
Avg. referrals per active partner
₱1,500–₱2,250
Per clinic per month earned
Same day
Decision velocity via WhatsApp
Profile

Who Ricky Is

The demographic foundation. One of four shapes, all sharing the same core trait: a trusted voice inside the dental industry with a rolodex they've earned over years.

Age 38 to 60. The supply rep and PDA officer slice skews 42 to 55. The early-adopter dentist slice skews 35 to 48.
Gender 65% male, 35% female
Marital status 90% married or long-term partnered
Location Tier-1 cities (Metro Manila, Cebu, Davao) as primary base. Frequent travel to Tier-2 chapter events (Pampanga, Iloilo, CDO, Bacolod, GenSan)
Occupation One of four shapes: (1) Dental supply rep — Straumann, Osstem, Nobel Biocare, GC Asia, Henry Schein, or local distributors; (2) PDA chapter officer or board member; (3) Filipino dentist already running Project Gateway at their own clinic visibly; (4) US dental implant marketing contact who refers PH-based clinics back to Cris
Income ₱120K to ₱500K per month for the supply rep slice. ₱500K to ₱2M+ per month for the dentist-amplifier slice.
Audience 200 to 2,000 dentists in direct rolodex. At least one WhatsApp group with 50 to 500 members. Regular attendee at PDA chapter dinners and national conventions.
Tech used daily WhatsApp (primary), Messenger (secondary), Viber (older contacts). Calendly or shared Google Calendar. Company CRM (Salesforce or NetSuite for bigger reps). The dentist slice uses GoHighLevel.
Niche Markers

You Know It's Ricky When…

Seven behaviors that only this person would exhibit. Use these as targeting signals — in ads, in outreach, at conferences, and when deciding who to activate first.

Has met 40 or more Filipino dentists in person in the last 6 months — clinics, congresses, supply deliveries, chapter events
Carries marketing materials or product samples in the car and does clinic drop-bys without a scheduled appointment
Admins at least one WhatsApp group with 100 or more dentists, and has been pinged "do you know anyone who can help with patient follow-up?" at least twice in the last year
Knows the difference between a Straumann BLT and a Nobel Active by feel, and can name the current Osstem promo running in Metro Manila
Has been to Seoul for an Osstem or Dentium world meeting at least once, or has US dental conference stamps in their passport (TownieMeeting, AO)
Has a shortlist of 5 to 10 clinics they personally recommend when balikbayans ask for implant or GP referrals — and dentists ask them for referrals in return
Has eaten dinner with a PDA chapter president in the last 60 days, and their name moves in a room before they enter it
Day in the Life

A Typical Week for Ricky

Written for the supply rep variant — the most common entry point for Project Gateway affiliates. The arc ends where every activation starts: the moment one of his clinics shows results and his phone starts getting questions.

Mon
Monday Morning
Three clinic visits in BGC and Ortigas. First is a consult followup — the dentist ordered new fixtures. Second is a new account. During the visit, the dentist leans back and says, "Honestly, no-shows are killing me. We don't have an appointment reminder system. Do you know anyone who solves this?" Ricky says he'll ask around. He writes it on his phone notes app. This happens at two out of every five clinic visits.
Tue
Tuesday Evening
PDA chapter WhatsApp group fires 40 messages. Someone's asking about a new GHL agency. Someone else posts about a webinar. Ricky skims it. He's been asked about CRM recommendations four times this quarter and every recommendation he gave bounced — the tool didn't support Tagalog, the setup was too complex, or the dentist just never got around to it. He has a gap in his recommendation library he hasn't filled.
Wed
Wednesday Afternoon
A colleague sends him a 3-minute video in a shared group. "Watch this, Ricky." It's Cris on screen, sending an SMS from a dashboard to a phone. The message arrives in four seconds. In Tagalog. The dentist in the video says, "Wait, the reply is in Tagalog? Do that one more time." Ricky watches the full video. He checks the price. ₱15,000 a month. He thinks about the dentist on Monday.
Thu
Thursday — PDA Chapter Dinner
Ricky brings it up during dinner. Mentions it to two dentists as something he saw. One of them, Doc Marco, says he's been looking for exactly this. They open the affiliate link on the spot. Doc Marco books a demo before the dinner is over.
Fri
Friday Morning
Ricky WhatsApps Cris directly. Asks about the commission structure. Cris replies in under 20 minutes. Ricky sends the affiliate link to three more dentists from his clinic visits that week with the note: "Doc, take a look before you decide you don't need it."
+30d
Thirty Days Later
Three of his referred clinics are live on Project Gateway. One of them messages the WhatsApp group unprompted: "Guys, the system Ricky referred me to is the real deal. Zero no-shows this week." Ricky's phone starts getting questions. He sends the affiliate link. This is the engine now.
Motivations

Why Ricky Promotes

Seven reasons — in order of weight. The top two are protective. The middle three are economic. The last two are relational. All seven have to stay true for him to keep promoting.

Protect the reputation
Every recommendation he makes is a withdrawal from a trust account built over years. A bad rec costs six months of margin. He will not promote anything that has not been proven on a real PH clinic.
End the support drag
His dentists call him when a tool breaks. He has spent unpaid hours on EMR logins and Messenger Business setups. He needs a recommendation that ships with its own onboarding so he is not the help line.
Earn recurring income
One-time commission on a ₱30,000 setup does not move him. Recurring monthly per active clinic does. The difference is whether he is incentivized for one intro or for an ongoing relationship.
Stay ahead of the curve
He is the rep who brings the fixture, the instrument, and the clinic system. The competitor rep only brings the fixture. Being the one who also brings infrastructure is a differentiation he compounds over years.
Build the Cris relationship
Cris has BLC reach, GoHighLevel network, and now PH dental penetration. Adjacency to operators with compounding platform matters to Ricky. He is calculating the long-game value of the introduction, not just the short-term commission.
Solve the ask he keeps getting
His dentists ask him about no-shows, recall, and patient follow-up at least once a week. He has not had a clean answer for years. Project Gateway is the answer. Having it means one less gap in his recommendation library.
Close the US-to-PH gap
For the US agency contact variant: PH clinics he cannot service from the US now have a local solution. He gets to clear the referral, bank the goodwill, and optionally earn commission — all without building anything.
Pain Points

What He Would Pay to Solve

Three real frictions that have accumulated over years of working inside the dental industry. Each one is a reason Project Gateway solves his problem, not just the clinic's problem.

The Recommendation Risk
His dentist relationships are the asset. Every referral is a bet. The last agency he pointed two clinics toward charged ₱30,000 per month for three Facebook posts and went silent after month two. His reputation absorbed the damage, not the agency. He does not introduce tools until he has seen them run on a real PH clinic with real results — and until Cris has shown him personally that the onboarding holds.
The Unpaid Support Drag
Every time he recommends a tool, he becomes the informal help desk. His dentists call him when the EMR breaks, when the Messenger Business account gets restricted, when the payment gateway declines. He has spent entire Saturdays unpacking CRM problems for clinics that are not his. He needs one recommendation that comes with a real onboarding team so that when a clinic calls with a setup question, they call Project Gateway, not him.
The PH-vs-US Gap
He has watched US tools fail for PH clinics on the same three things for five years: payments (no Stripe), SMS (Twilio A2P rejection kills delivery), and language (no Tagalog, so patients ignore the messages). The US-facing slice of his network has had no clean answer when their PH partner clinics ask for an end-to-end patient communication stack. That gap represents money on the table for all parties every quarter it stays open.
Activation

What Flips Him From Passive to Active

Ricky is not a passive affiliate who signs up and does nothing. These five events are what move him from "I'll check it out" to "I'm actively referring this to everyone I know."

01
He watches the live SMS demo in front of a dentist he already knows
Not a recorded video. Live, in person or on a video call, with a dentist whose face he can read. The 4-second SMS land and the dentist's reaction are what sells Ricky on the product — not the pitch deck, not the pricing. If he sees it live with a real dentist and it lands, he is in.
02
A clinic he referred goes live and reports back with real results
One clinic in his rolodex becomes a Project Gateway subscriber, goes live in 14 days, and tells Ricky unprompted that it is working. That one testimonial is worth more than any marketing material. He now promotes with his own proof, not borrowed credibility.
03
The commission is recurring monthly, not one-time
He has been offered one-time referral fees before. He takes them and moves on. Recurring monthly per active clinic is a different calculation. Ten active clinics is ₱22,500 per month, passive. That number makes him think about building a book of referred clinics rather than just passing a name.
04
Cris is visibly active and reachable by WhatsApp
Ricky's reputation rides on the products he refers. If Cris goes quiet after the intro, that is Ricky's problem. The test he runs before actively promoting anything is: can I WhatsApp this person and get a reply today? If yes, the reputation risk is manageable.
05
The US implant authority story holds under scrutiny
Ricky's dentist contacts will ask him: "Where did Cris build this? Who used it before?" He needs to be able to say "Cris built the backend of a top US implant agency" and have that hold when a dentist Googles it or asks at a conference. If the claim is verifiable, he promotes it without hesitation. If it feels stretched, he will not put his name behind it.
Objections

What He Says Before He Commits

Six objections in his actual voice, each with the answer that closes it. Use these in one-on-one outreach, partner onboarding calls, and the affiliate hub FAQ.

Coverage"Most of my dentists are in Tier-2 cities. Will the system work in the province where the internet is spotty?"
The system sends SMS via TextLink, not internet push notifications. A patient in Laguna with a slow connection still gets a text message. Internet quality only affects the clinic dashboard, not patient-facing delivery. Tier-2 is not a limitation here.
Competition"GoHighLevel agencies are everywhere now. Why is Project Gateway different from any other GHL reseller?"
Other GHL resellers pitch the platform. Project Gateway delivers a pre-built system already configured for PH dental: Tagalog SMS, GCash and Maya payments, TextLink SMS (no Twilio), and PDPA-ready templates. No dentist has to configure anything. They go live in 14 days. That is what other GHL agencies cannot say.
Continuity"What if Cris pivots or reopens his agency? My referred clinics get stranded."
Clinics own their GHL sub-account and their contact database. If Project Gateway ever closed, the clinic keeps the platform and their data. Nothing is locked inside a proprietary system that disappears with the company.
Infrastructure"The TextLink SMS gateway — what happens if the gateway phone dies or goes offline?"
Redundancy is built in. Clinics are set up with a backup gateway and the team monitors uptime. This is covered in onboarding. Ricky does not need to manage this — the support line handles it, not him.
Commission"What is the commission and is it actually recurring? If it's one-time on the ₱30,000 setup, I'm not moving."
Recurring monthly on the subscription. A flat 15% per active clinic, no tiers, no cap. Paid monthly, tracked via GHL referral tag, starting the month after the clinic's first paid month. The one-time setup fee is separate and not part of the commission.
Cannibalization"Will referring this dilute my product sales? Will clinics spend less on supplies if they're spending ₱15,000 per month here?"
Project Gateway fills chairs. A fuller schedule means more procedures, which means more supplies ordered. The system is demand-side infrastructure, not a line item that competes with product purchases. Ricky's supply numbers go up when the clinic runs at higher occupancy, not down.
Voice

How Ricky Talks

The quote is how he describes Project Gateway after he has seen the demo. The vocabulary grid below shows what he says and what he never says — critical for writing outreach and copy that recruits Ricky-shaped partners without triggering their filter.

"Cris built the backend of one of the biggest US implant agencies. I was in that room at the ICOI Asia dinner when he showed it on his phone. If he says it works for PH, I trust it. My clinics keep asking me what to do about no-shows and lead follow-up. Now I have an answer that isn't another agency retainer they cannot afford."

He uses
"My clinics…" "Do you know anyone who…?" "Already proven in the US" "Try it first, then decide" "Recurring per month" "Cris built it himself" "Live in 14 days" "We used to have no-shows…"
He never says
"This is the best software on the market" "Sign up now before it's too late" "Amazing results guaranteed" "This will change your clinic forever" "Limited time offer" "I get paid if you sign up" (upfront) "You need this" (pressure framing)
Distribution

Where to Find Ricky

Activation almost always starts in person or via warm WhatsApp intro. Digital targeting supplements; it does not replace. The highest-ROI move is one live demo in front of a dentist Ricky already trusts.

Online
WhatsApp (primary)
PDA chapter groups, supply-rep coordination, "PH Implant Dentists" groups, regional groups. 50 to 500 members each.
Facebook Groups
Filipino Dentists Worldwide, PDA chapter pages, dental supply procurement groups
LinkedIn
Medium-active. Mostly for cross-border deal flow, especially the US agency contact variant.
Messenger
Secondary to WhatsApp, still used for older clinic contacts who prefer Facebook ecosystem
Viber
Older dentist-amplifier slice. Still active in regional PDA group chats.
Offline
PDA Chapter Dinners
Monthly in Metro Manila, quarterly in Tier-2 cities. The room Cris should be in.
ICOI Asia / PADI Congress
Annual. The highest concentration of Ricky-shaped people per square meter in PH dental.
Manufacturer Events
Straumann Forum, Nobel Symposium, Osstem World Meeting (Seoul). He attends these and presents to dentists.
Clinic Drop-Bys
Unscheduled. Supply rep variant does 8 to 15 clinic visits per week. Best format for a live demo invite.
US Conferences (for US variant)
TownieMeeting (Howard Farran), Voices of Dentistry, AO annual meeting. Cross-border network activation.
Sub-Types

The 4 Shapes of Ricky

Same avatar, four activation paths. The supply rep is the highest volume. The early-adopter dentist is the highest trust. Prioritize in that order when building the partner base.

Dental Supply Rep
Works for Straumann, Osstem, Nobel Biocare, GC Asia, Henry Schein, or a local PH distributor. Does 8 to 15 clinic visits per week. His value prop to the clinic is the product plus the expertise. He is the most frequently recurring touchpoint in a dentist's professional life outside of patients.
Activation Path
Cris attends one PDA chapter event or manufacturer dinner where reps gather
Ricky sees the live SMS demo on a phone. The dentist's reaction does the selling.
Ricky gets the affiliate link. He drops it casually at the next 3 clinic visits: "Saw this one, take a look."
First referred clinic goes live. Ricky has proof. Active promotion begins.
PDA Chapter Officer
Elected officer or board member of a PDA regional chapter. Commands the chapter newsletter, controls the event calendar, and has the institutional credibility to introduce speakers. A single endorsement at a chapter dinner reaches 200 to 500 dentists in one room.
Activation Path
Cris reaches out directly, asks for 10 minutes at the next chapter event to demo the system
Officer watches the demo, recognizes it answers the no-show question members have been raising
Officer introduces Cris at the next chapter dinner as a guest demo: "I want to show you all something."
Chapter partnership is formalized. Officer earns commission on all referred clinic sign-ups from the chapter.
Early-Adopter Dentist
A Doc Marco or Doc Tina variant who is already running Project Gateway at their clinic and talking about it publicly. This is the highest-trust referral path in PH dental: a peer operator with visible proof. When their fellow dentists see results and ask, they refer naturally without being asked to promote.
Activation Path
Clinic goes live on Project Gateway, reports no-shows dropping or recall bookings arriving
Posts about it organically in WhatsApp groups or at a chapter dinner when peers ask what changed
Cris notices inbound referrals from this dentist, reaches out, formalizes the affiliate relationship
Dentist is now the highest-converting affiliate in the program. Their referrals close at the demo with near-zero friction.
US Agency Contact
A US-based dental marketing agency, implant manufacturer rep, or dental coach with Filipino-American clinic owners in their portfolio who are returning to open or run PH clinics. Cannot service PH-based operations from the US. Has been declining or deflecting PH clinic inquiries for years. Now has a clean referral destination.
Activation Path
Cris reaches out directly via LinkedIn or at a US dental conference (TownieMeeting, AO)
Contact confirms they have PH-based clinics or Filipino-American clients they cannot currently service
Clean referral agreement signed. Contact sends PH clinic inquiries to Project Gateway with their affiliate code.
Recurring commission on every PH clinic that activates. No build, no support, no PH operations required on their side.